Privacy Policy

Privacy Policy

Last updated: May 2026

This Privacy Policy explains how Aardvark Alternatives ("we", "us", or "our"), the data controller, collects, uses, and protects your personal information when you visit our website (the "Site").

1. Who We Are

Aardvark Alternatives is the data controller responsible for your personal data. If you have any questions about this policy, please contact us at: [your contact email], [your address].

2. What Data We Collect

We may collect and process the following personal data:

  • Identity data: name, username
  • Contact data: email address, phone number, billing and delivery address
  • Transaction data: details of purchases and payments
  • Technical data: IP address, browser type, device information, cookies
  • Usage data: how you use our website
  • Marketing preferences: your preferences for receiving marketing from us

3. How We Collect Your Data

We collect data when you place an order, create an account, contact us, subscribe to marketing, or browse our website.

4. Legal Bases for Processing (UK GDPR)

  • Contract: to fulfil orders and provide our services
  • Legal obligation: to comply with applicable laws
  • Legitimate interests: to improve our website and prevent fraud
  • Consent: for marketing communications

5. How We Use Your Data

We use your data to process orders, manage your account, send transactional and marketing emails, improve our services, and comply with legal obligations.

6. Cookies

We use cookies to enhance your experience. You can manage cookie preferences through your browser settings.

7. Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties including Shopify, payment processors, delivery providers, email marketing platforms, and analytics providers. All third parties handle your data securely and in accordance with applicable law.

8. International Transfers

Where we transfer data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR.

9. Data Retention

We retain your data only as long as necessary. Order data is typically retained for 7 years in line with HMRC requirements.

10. Your Rights

Under UK GDPR, you have the right to: access, rectify, erase, restrict, and port your data, object to processing, and withdraw consent at any time. To exercise these rights, contact us at [your contact email]. We will respond within one month.

11. Right to Complain

You may lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113

12. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated date.